How to Make Business Postcards Sound Personal

Overview
Although simple, a postcard can be a kind and personal gesture if worded correctly, even if it is sent to a business associate rather than to a friend or a loved one. It is not everyday that people receive postcards, so you want to make sure that whoever is receiving it will be moved.
Business Postcards From a Trip

Step 1
Address the postcard to only the first name of the person that you are writing to rather than their full name or surname. For example begin your message with "Dear Jim," rather than with "Dear Mr. Stevens" or "Dear Jim Stevens."
Step 2
If you are traveling, refer to a site you have seen or an experience that the receiver of the postcard can relate to. For example if you are in Egypt and just saw the pyramids, you can say that the real thing is a lot bigger than the hotel in Las Vegas.
Step 3
Point out an example of some of the culture shock you may have felt. We can all relate to not fitting in at some point in our lives. Include an experience that is funny and unusual, rather than one that seems negative.
Step 4
Choose an unusual post card or one that is not that common. Do not choose a picture of a landmark that everyone has seen. Select an image that the person you are sending it to may have not seen before, so you can include an explanation of what it is about.
Step 5
Write a funny expression or phrase in the country's language if you are visiting another country. Explain what this expression means and how you are doing learning the language.
Step 6
Ask the person you are addressing the postcard to how their life and family are doing. Inquire about personal matters such as weddings, engagements, pregnancies, and other celebrations.
Step 7
Send out an invitation to get together for a few drinks or to go out to eat. If any holidays are coming up, send an invitation for a holiday get-together.
Step 8
Offer a discounted rate for a particular service that your company offers to the person whom you are sending the postcard to. Make it clear in your postcard that this offer is based on how much of a pleasure it has been knowing the person.
skill
2
ingredient
Post Card
ingredients
Post Card
tip
Do not write a message that is too long or too short.
tips
Do not write a message that is too long or too short.
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Resources
reference
Postcard Creator
reference
How to Write a Postcard