(Target.com) A sketch from the Jason Wu for Target collection.
First Lady Fashion Favorite Announces Target Collection
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OCTOBER 03, 2011
Chiara Atik , MSNBC

Last week, Michelle Obama was spotted doing some incognito shopping at a Target in Alexandria, Virginia. Today, the megastore announced that the next Target retail collaboration willbe with one of the first lady’s favorite designers, Jason Wu. Coincidence? Well, probably. But whether planned or not, Michelle Obama’s surprise visit certainly helped build buzz for the young designer’s upcoming Target collection, which will include apparel, handbags and scarves.
Wu, known for his polished, feminine looks, first burst into the international spotlight when the first lady wore one of his designs to the inaugural balls of 2009. Michelle Obama had been introduced to Wu’s clothing by Ikram Goldman, the owner of one of her favorite Chicago boutiques, and began to wear his ready-to-wear pieces for photo shoots and on the campaign trail.
In late 2008, Wu was asked to design an inauguration dress, which he delivered himself to Chicago from New York. He didn't know his gown had been chosen until he saw it with the rest of us — on TV. Though it was this dress that arguably launched Wu’s career, the 29 year-old designer met Mrs. Obama for the first time when the two donated the dress to the Smithsonian Museum in 2010.
Since then, Wu has been heavily in demand, dressing clients like Ivana Trump, January Jones, and Amber Valetta. His New York runway shows are met with critical acclaim, and prices for his gowns can reach into the thousands. With this Target collection, Wu will design for American women with less-than-presidential budgets.
“The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before,” Wu told Women's Wear Daily.
The collection is scheduled to debut in early February 2012.
www.jasonwustudio.com/
© 2011 msnbc.com
Reproduced with permission of MSNBC, from First lady-favorite Jason Wu announces Target collection: Michelle Obama's inaugural gown designer excited to "reach a wider audience" by Chiara Atik, October 3, 2011; permission conveyed through Copyright Clearance Center, Inc.
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