(PRNewsFoto/JetBlue Airways) JetBlue's new JetPaws pet carrier, co-designed by Cindy Adams, and travel kit availalable at www.jetblue.com\jetpaws.
JetBlue Airways Unveils the JetPaws Pet Program
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DECEMBER 17, 2008
JetBlue

Pet fur-iendly JetBlue Airways (Nasdaq: JBLU) today unveils JetPaws(TM), an exclusive new in-cabin program designed to provide pet owners with helpful Travel Pettiquette guidelines, which outline the social graces of jetting with small dogs and cats. As part of the new program, customers will also receive two bonus award points for each flight through JetBlue's TrueBlue customer loyalty program, helping two-legged customers earn free travel faster when traveling with Fido or Fluffy.
In addition, JetBlue also announces the creation of a unique, custom-made pet carrier and separate travel kit co-designed by Cindy Adams, celebrated New York Post columnist, ASPCA board member and founder of Jazzy Park Avenue Dog products. The carrier is now available for purchase online at ShopBlue for $45. The kit, which includes a pet blanket, rubber bone and travel dish, is also available online. More information about the new program and how to purchase the new pet carrier and kit can be found at www.jetblue.com/jetpaws.
"With more than 80,000 pets traveling on JetBlue each year, the JetPaws program is designed to make traveling with pets smooth from start to finish, offering valuable TrueBlue points along the way," said Kim Ruvolo, Brand Manager of JetBlue Airways. "We are excited to partner with New York City icon Cindy Adams, who brings her sense of style and fun to the design of our exclusive new pet carrier."
"Traveling is a big part of my life and my work and I always love bringing my sweet babies Juicy and Jazzy along when I can," said Cindy Adams, founder of Jazzy Park Avenue Dog products. "That is why JetBlue and I partnered together to make traveling with your pet more fun and easy. It's refreshing to partner with an airline so dedicated to customer service, even when it comes to pets."
Other JetPaws program elements include a special welcome email for pet owners within one week of their booking and complimentary access to a downloadable e-booklet highlighting pet-friendly hotels, restaurants, parks and animal hospitals in some of JetBlue's top cities, including: Boston; Fort Lauderdale; Las Vegas; Long Beach/L.A.; New York; Orlando; San Francisco; and Washington, D.C.
To celebrate the launch of JetPaws, through December 30, 2008, the value airline is hosting the "JetBlue Pet Look-Alike" photo contest on www.jetblue.com/jetpaws, where customers can find information on how to submit their favorite resemblance photo of them and their pet. One photo can be submitted per email address along with the pet and owner's first and last name. JetBlue will post the top submissions on the Web site during the contest and judging will take place from December 31, 2008 to January 9, 2009 by the airline's crewmembers, who will vote on the top five photos. The grand prize winner will receive roundtrip travel for two to any of the airline's 51 destinations, and four runner-ups will receive the JetPaws Pet Carrier and Pet Travel Kit.
JetBlue accepts up to four small cats or dogs in the cabin of the aircraft on both domestic and international flights. The combined weight of the pet and carrier may not exceed 20 pounds. Only one pet is allowed per customer and the pet carrier does count as one personal carry-on item. For the safety and comfort of all customers, pets must remain in a closed carrier at the airport and in-flight for the entire duration of the trip. To book a pet, customers must call our reservations team at 1-800-JETBLUE.
New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft "BetaBlue," a first among U.S. domestic airlines. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 51 cities with 600 daily flights. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information visit www.jetblue.com.