(HeatherKelly/CNN ) The two companies announced the partnership on Monday and kicked it off with a single product offering, a $25 American Express gift card for $15.
Twitter and Amex to Let You Pay with a Hashtag
FEBRUARY 13, 2013Heather Kelly, CNN
The new collaboration between Twitter and American Express will turn the social media service into a shopping cart. American Express members who sign up will be able to buy products by mentioning the appropriate hashtag in a tweet. The @AmexSync account will tweet back with a confirmation hashtag.Once you tweet that confirmation hashtag, American Express will shoot you a confirmation e-mail and give you 15 minutes to confirm you want the product. Your card will be charged and the goods shipped to your billing address.Read more: CNN News