(Michal Czerwonka for The Wall Street Journal ) Customers who typically rent a budget-mobile will sometimes splurge for a birthday or anniversary trip—or to impress a client, a date or classmates at reunions.
The Rise of the Rent-a-Porsche
FEBRUARY 24, 2013Scott McCartney, WSJForget first class, early boarding and hotel suites. If you really want to upgrade your next trip, get a Ferrari or a Bentley, try out a teched-out Audi or turn heads when you pull up to your destination in a Porsche.Luxury-car rentals are rapidly growing, and for some, you don't have to spend all that much more than you would for a full-size sedan. The nation's largest car-rental firm, Enterprise Rent-a-Car, which usually focuses its business on the lower end of the market, has expanded its "Exotic Car Collection" to 13 locations in six states, recently adding Houston and Naples, Fla. Hertz Corp., the second-largest, says rentals from its luxury-vehicle collection grew 15% between 2011 and 2012.Read more: WSJ