(Ramona Rosales) These photos show Altierre's founder, Sunit Saxena, and Altierre's price tags, which can be updated on the fly.
Goodbye, Grocery Store Price Tags
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FEBRUARY 25, 2010
Jennifer Alsever, CNN

In 2002, Sunit Saxena quit his job as COO of a microprocessor firm and launched a new endeavor: Altierre. The San Jose-based company makes computerized shelf labels that let grocers change prices over a wireless network, saving time and paper.
Read the story: money.cnn.com/2009/11/16/smallbusiness