(AP Photo/H.J. Heinz Co.) In this product image provided by H.J. Heinz Co., the new Dip & Squeeze Heinz Tomato Ketchup package is shown. The new design has a base that's more like a cup for dipping and also a tear-off end for squeezing, plus it holds three times as much ketchup than a traditional packet.
After 40 Years, Heinz Revamps Ketchup Packets
Delicious Reddit

FEBRUARY 04, 2010
Associated Press

The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open. Now ketchup giant H.J. Heinz Co. is unveiling the first major packaging change to the to-go condiment.
Read the story: www.msnbc.msn.com/id/35237286/