Eat more, not less for weight loss success

Volumetrics is an new approach to eating that empowers and encourages readers to quit "dieting" for good, to feel full on fewer calories, and maintain weight loss while eating satisfying portions of delicious, nutritious foods.

More than half of all adults in America are overweight or obese, and for years they have been programmed to cut calories, reduce fat and minimize portion size in order to lose weight.

While helpful, these tactics leave out one critical element: satisfaction. Jenny Craig has always considered satiety as a part of a successful program and is now partnering with Barbara Rolls Ph.D, professor and nutrition researcher at Pennsylvania State University, on a cookbook, The Volumetrics Cookbook for Jenny Craig. This first of its kind cookbook offers more than 50 delicious recipes for staying satisfied on fewer calories.

Volumetrics is an approach to eating that empowers and encourages readers to quit "dieting" for good, to feel full on fewer calories, and maintain weight loss while eating satisfying portions of delicious, nutritious foods. It is based on Dr. Rolls' own research on satiety that shows how to choose foods that satisfy hunger while losing weight, without eliminating favorite foods or following restrictive rules. The absence of satiety is one reason most diets don't work very well or for very long.

"'Eat less' is not always the best message. You need to guide people to the best food choices to help them balance their calorie intake," says Barbara Rolls, Ph.D., renowned for her nutrition research on appetite and author of The Volumetrics Weight-Control Plan, and The Volumetrics Eating Plan. "It's learning how to eat satisfying portions while managing your weight -- and as a bonus, eating foods that are good for you."

Recognizing one size does not fit all when it comes to health and nutrition, weight management leader Jenny Craig has introduced YourStyle(R), a tailored, flexible plan that maximizes Jenny Craig's hallmark one-on-one support with a comprehensive approach to Food, Body and Mind -- the three essential components of successful weight management. While the Volumetrics principals are the cornerstone of the Jenny Craig diet plan, the Volumetrics recipes can also be a successful adjunct to the Jenny Craig program (when dining out or in a situation where you cannot bring your food) or as an entrée into maintenance.

"We believe a contributing factor to our clients' success is our emphasis on both physical and emotional satisfaction: physical satisfaction from low-calorie density foods like fruits and vegetables and emotional satisfaction from moderate amounts of favorite foods like our Jenny Craig snacks," said Patti Larchet, Jenny Craig CEO. "Our new cookbook provides a fun and informative tool for creating a healthy relationship with food during the weight loss process."

For more information on the Volumetrics Cookbook for Jenny Craig, or to order a copy, please visit jennycraig.com. The book is also available in centers nationwide.

Volumetrics is an eating plan based on the latest research on how to control hunger while managing calories to lose weight or maintaining current weight. The plan is a practical guide to nutritious and satisfying foods that will help to establish habits associated with eating well for optimal health.

Key principles and techniques of Volumetrics:

* Focus on what you can eat, not what you must give up.

* Emphasize the only proven way to lose weight is to eat fewer calories than your body uses as fuel for your activities.

* Stress that when you are managing calories it is more important than ever to eat a good balance of foods and nutrients.

* Teach you to make food choices that will help control hunger and enhance satiety.

* Show you how to incorporate your favorite foods into your diet.

* Reinforce eating and activity patterns that you can sustain for a lifetime of achieving your own healthy weight.

Jenny Craig is committed to a personalized approach to weight loss by offering clients a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. The Jenny Craig program is a long-term "Food-Body-Mind" solution that helps clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.