Twenty Five Honored for Strides in the Fight Against Breast Cancer

Yoplait®, the Susan G. Komen Breast Cancer Foundation and SELF magazine today will honor the 2006 Yoplait Champions, 25 ordinary women and men doing extraordinary things in their local communities to help in the fight against breast cancer.

For the second time, Yoplait conducted a nationwide search designed to highlight the "power of the individual" in the breast cancer cause. With the help of the Susan G. Komen Breast Cancer Foundation and SELF, Yoplait has selected these individuals, whose inspirational and motivational stories exemplify what it means to be a champion. The announcement of the Yoplait Champions takes place in tandem with the company's signature Save Lids to Save Lives promotion running from March 15 - May 15.

"It's an honor to recognize the Yoplait Champions for their dedication to the fight against breast cancer," said Camille Gibson, Vice President of Yoplait. "These real-life heroes are truly inspiring and I am in awe of their courage and strength."

The Champions hail from 17 different states and have various ties to the cause including being breast cancer patients, survivors, advocates, as well as sons, daughters, mothers and nieces of those touched by the disease. Many of the Champions honored are involved in innovative breast cancer organizations and programs that reach out to the underserved African-American, Hispanic/Latina and Native American communities. Some focus their time solely on educating young women and others have used art to raise awareness about breast cancer.

In conjunction with the Yoplait Champions announcement, Yoplait's Save Lids to Save Lids promotion provides consumers a chance to be an everyday champion by helping in the fight against breast cancer. From March 15 - May 15, consumers can purchase Yoplait yogurt cups with special pink lids, and with every lid that is saved and mailed in through July 31, 2006, Yoplait will donate ten cents to the Susan G. Komen Breast Cancer Foundation, up to $1.5 million with a guaranteed minimum donation of $500,000.