Ryan Seacrest Makes Donation to Operation Smile

Television broadcaster Ryan Seacrest, best known as host of FOX's #1 hit show, "American Idol," has signed a yearlong deal with Crest and Scope.

The partnership includes print and broadcast advertising, an interactive campaign, in-store promotions and public relations appearances. This fall, there will be a chance for consumers to tap into Ryan's confidence through new Crest and Scope products and a consumer contest that puts a lucky consumer and her friends in the spotlight.

In addition, Crest, Scope and Ryan are working together to raise awareness for one of Ryan's favorite charities. Sharing the belief that children worldwide should benefit from the confidence of having a healthy, beautiful smile, Crest and Scope will match Ryan's personal donation to Operation Smile. "Signing onto be the spokesperson for Crest and Scope was a perfect way for my work persona to fulfill a philanthropic need. Fresh breath and a white smile are important factors in my confidence whenever I have to step onstage," says Seacrest. "There are children in many countries who are born with mouth deformities and have no access to simple dental hygiene that have never been able to experience that same level of assurance."

"When I was traveling in Africa, I was able to see first hand the need for an organization such as Operation Smile, that works with these types of children providing dental and medical assistance, and I immediately wanted get involved. I'm thrilled that Crest and Scope share my enthusiasm about the importance of spreading smiles to children worldwide and will match my donation, making it possible for us to raise awareness for this cause together," says Seacrest.

Crest, which is owned and distributed by Procter & Gamble, is a trusted leader in oral health and was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Scope mouthwash kills millions of bad-breath germs and keeps the mouth feeling clean and refreshed.