(Forbes) "I never particularly cared for Moet, personally," Branson Belchie says, despite his role in its popularity. "Moet has a tendency to give me a headache." A longtime patron of Guy Charlemagne, Branson used the winemaker's existing offerings as a template and tweaked them to his satisfaction.
Hip-Hop's Unofficial Sommelier Branches Out
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SEPTEMBER 01, 2010
Zack O'Malley Greenburg, Forbes

A self-described street entrepreneur, Branson Belchie, 52, is the man who introduced Cristal, Dom Perignon and a number of other pricey brands to his friends Christopher "Notorious B.I.G." Wallace and Sean "Diddy" Combs in the late 1980s. Within a few years, that suggestion sprouted into hip-hop's full-fledged obsession with champagne. By the turn of the century Branson was beginning to realize that he'd created a trusted brand — and that it was time to capitalize.
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