(Apple) Technology analyst Michael Gartenberg, a partner with Altimeter Group, a research and advisory firm, said the new Apple TV "is to television what iPhones were to phones three years ago." The stage, he said "is set for mass market adoption."
Apple Introduces Movie and Rental Streaming with New Apple TV
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SEPTEMBER 02, 2010

Apple announced on Wednesday the new Apple TV® which offers HD movies and TV shows, as well as streaming content from Netflix, YouTube, Flickr and MobileMe™.
Apple TV has built-in HDMI, Wi-Fi, Ethernet and an internal power supply and features very low power operation in an enclosure that’s less than four inches square—80 percent smaller than the previous generation.
“The new Apple TV, paired with the largest selection of online HD movie and TV show rentals, lets users watch Hollywood content on their HD TV whenever they want,” said Steve Jobs, Apple’s CEO. “This tiny, silent box costing just $99 lets users watch thousands of HD movies and TV shows, and makes all of their music, photos and videos effortlessly available on their home entertainment system.”
Apple TV users can rent commercial-free HD TV episodes on iTunes® for just 99 cents, with up to 30 days to start watching and then 48 hours to finish—or watch multiple times. Users can also rent over 7,000 movies with over 3,400 available in HD, with most new releases available the same day they are released on DVD.
Apple TV also gives access to the Netflix streaming catalog for Netflix subscribers, and the ability to browse and search, rate content, add to or remove from your queue, or instantly stream straight to your HD TV. Apple TV users can also enjoy millions of YouTube videos, more than 200,000 podcasts, 4,000 Internet radio stations and personal photos from MobileMe and Flickr with several gorgeous new slideshow themes. Music, videos and photos can also be streamed from PCs and Macs, turning your HD TV into the hub of your home entertainment system.
Read more about set-up, pricing, and availability on the Apple website: http://www.apple.com/appletv/
Read a related story by Suzanne Choney: technolog.msnbc.msn.com/_news/
"Apple introduced movie and TV streaming through its second-generation Apple TV Wednesday, a simpler and cheaper device than its previous product."