(HelloWallet) In theory, workers armed with more financial intelligence may begin to step up saving and investing efforts - adding to business for financial institutions.
Will HelloWallet Transform Online Financial Advice?
SEPTEMBER 30, 2009Keith Epstein, BusinessWeek
There's a new upstart startup on the block: for-profit HelloWallet. Its a simple self-service site without any business affiliation or hidden arrangement with established financial institutions that helps users identify their financial goals while providing real-time comparisons of virtually all available checking, savings, and loan products from 80,000 institutions - and at a relatively low cost to HR departments.
Read the Business Week story: www.msnbc.msn.com/id/33090073
HelloWallet: http://hellowallet.com/
