(MSNBC) Tod Marks, senior project manager at Consumer Reports
Consumer Reports Rates Well-Known Products and Store Brand Counterparts
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SEPTEMBER 07, 2010
Consumer Reports

The message from the latest Consumer Reports taste-off: Don't be reluctant to give any private-label product a try. In fact, the results may knock some of those iconic brands off their pedestals.
Overall, national brands won seven of the 21 matchups and store brands won three. For the rest, the store brand and name brand were of similar quality. Read the report: today.msnbc.msn.com/id/39037236
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In a recent taste-off, Consumer Reports found that most store brands rated as well as their name-brand counterparts, with some even tasting better. The magazine’s Tod Marks reveals which brands are the best buys.